- Better Scanning : Direct thermal can print precise barcodes in both orientations. You will see higher read rates with better scanning accuracy.
- Fewer Consumables : Dot matrix cartridges are expensive. With direct thermal, the “ink”/image is built into the paper. There is no cartridge to buy and stock.
- More Productivity : Direct thermal is just faster. You will get more output per hour and cut short the queue at the cashier counter
- Less Maintenance : Dot matrix printers have more mechanical parts that may break down.
- Fewer Consumables : Toner cartridges are expensive. With direct thermal, the "ink"/image is in the paper. So there are no cartridges to buy, stock, replace or refill.
- Increased Productivity : Direct thermal is faster than laser printing. You will get more output per hour. Plus, direct thermal runs from continuous rolls, not stacked sheets.
- Simpler Operation : With only one consumable, there are fewer changeovers and fewer chances for mistakes.
- Better Productivity : Direct Thermal delivers clean, sharp characters and bar codes that scan smoothly. Forget mis scans and rework due to bad print or barcodes from ribbon wrinkling.
- Less Waste : Do you ever change ribbons just because it is time for new label stock? With direct thermal, you will never waste material for the sake of convenience.
- Speed : Both can print at the same speeds, but direct thermal requires less upkeep and that means more labels per hour.
- Security : The information on your thermal transfer label is also on the ribbon you throw away. An invitation to fraud and privacy violations that can not happen with direct thermal.